'21 May SalesEveryone was complaining that Escape pricing was too high. I don't know if they increased rebates to compensate or not. But with higher pricing and more expensive hybrid and PHEV models the ATPs have to be a lot higher than the previous Gen which seemed to sell only cheap SE models.
I think they went too far trying to position Escape to replace Focus buyers. It would have been a good strategy if it had worked but that doesn't seem to be the case. And a big part of the problem was the same as Fusion - not updating the previous Gen and keeping it competitive. But I think that still goes back to investment priority.
Small CUVs might be growing fast but it can't be a huge profit center. And to increase volume significantly would require another plant.
I suspect a Ford decided a few years ago to go after BEVs in that space rather than ICE but we'll have to wait and see.Sat, 05 Jun 2021 12:58:55 +0000
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