Ford April 2021 Sales ResultsThe usual caveat... we have to wait to see how much sales increases the other companies are reporting but on the face of it, this is a good month for Ford. Toyota still has a lead on Ford YTD and they won't relinquish that lead without a fight.
Vindication for the Bronco Sport + Escape strategy. Although the two combined is still far below the volume sold by Nissan, Honda or Toyota. It's good showing by Ford but the compact CUV segment has expanded so much the last three years (it is now by far the biggest selling segment other than fullsize pickup trucks) that Ford still has much work to do.
Mach E + Edge YTD is also higher than Edge alone last year. If only Ford can figure out a way to accelerate the Edge BEV instead of waiting until 2023.
Explorer numbers are great. Ford clearly know what it is doing here and much credit to Ford for making improvements to the product (trim level changes and some minor upgrades of interior materials) to keep the momentum going. This is the kind of change I would have like to see on Escape.
Transit sales took a beating last month but seems to be back on track. I wonder if it was just a timing fluke last month. Maybe Amazon delayed taking delivery by a few days and missed the end of the month cutoff?
F-Series sales very impressive again and you have to wonder how much is it being held back by the chip shortage.Tue, 04 May 2021 23:19:44 +0000
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