AutoGuide 2021 Awards - Ford and Hyundai dominateFord has a good PR team now and that is why you see positive articles being written about Ford and why it is winning awards. When you have a good PR operation, you can cuddle the media and spoon feed them talking points and dictate the narratives. I have a good friend that works at a major automotive publication and he told me that Ford went from one of the worst PR shop to one of the best over the last two years. They used to be combative and full of contempt for West Coast people (which is the majority of automotive press and ad people... they all live around Los Angeles area) but now Ford is one of the most media-friendly PR team. Notice the endless mention of Ford's horrid below average cheap interior materials have all but disappeared? Ford hasn't actually made the interior of Bronco Sport much better than Escape - they are pretty much the same. It's that the PR team have managed talking points much better.
Hyundai also has one of the better PR team in the business right now and it's no coincidence that its HQ is located in the LA area. That was one of the things that went unnoticed by a lot of people when Nissan moved its HQ to the sticks... All of a sudden, the media narrative about Nissan became really negative and they became the rental car fleet queen and all their vehicles have horrible CVT that doesn't drive well etc. Meanwhile Toyota and Hyundai were actually selling more cars to rental fleets and also have CVT in most of their cars but they weren't being written about it in the same way.Tue, 04 May 2021 22:55:10 +0000
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