New light & medium duty newsFWIW, I have heard that a high percentage of Hino's sales are to Penske. Hino seems to do pretty well here on the west coast, but judging by who I see buying them (aside from Penske) I would agree that most of their customers are purchase price sensitive. Hinos are big with the porta-potty pumpers for some reason....
Being a Toyota Group company Hino has deep pockets, which they are going to need if they want to stay in the North American commercial truck game. Not having an engine that meets EPA/CARB standards took them out of the market. Interesting to compare with Isuzu's strategy of cooperating with Cummins. That partnership makes it far easier for Isuzu to stay in the game and free up capital for them to invest in BEV (and maybe hydrogen fuel cell?) technology. Currently it will give Isuzu another OEM sales outlet for their smaller diesels through Cummins and get them access to EPA/CARB certified larger diesels for class 6 and 7 trucks, which I think will be Isuzu's next move.
As for Ford, I expect them to continue to be strong in class 3-4-5. I see them staying in class 6 and 7 as long as they can make a bit of money there without too much effort. Eventually they will have to invest in class 6 and 7 to stay relevant, and at that point a decision will have to be made whether or not to stay in it.Fri, 05 Feb 2021 07:14:10 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: http://zpr.io/tiSvD
