Ford returning to monthly sales reportsFarley disagrees as he said yesterday that he plans to offer more transparency to investors.
Now I would agree that if Ford is the only one offering monthly sales, then you lose comparisons. But one month can be relevant if in comparison the sales are much lower or higher than competition. Then you watch the next month even more to know what's going on if anything. Could be fleet sales, increased incentives, lack of new product, disappointing sales of new product like Escape, or whatever.
American culture is very impulsive, impatient, and is used to having info at their fingertips whether it be fact or fiction. So I personally miss the monthly sales results and follow it much less now that we only get it four times a year. I notice that now quarterly sales get very little response on here as compared to monthly sales response in the past.
So I hope GM and FCA follow suit and make it more fun and informative. Farley is a car guy and car guys and gals don't want to wait three long months for auto results. And older ones living on borrowed time sure don't want to wait.Thu, 05 Nov 2020 15:42:03 +0000
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