As Farley's tenure begins, Ford focuses on growth, improved execution, faster transformationsOne has to wonder if Ford is any more ready to compete in the CUV segment than they were the sedan segment. The Explorer launch was horrific in the extreme and the brand new Escape is selling at about 180,000/year when RAV sells over 400,000/year. Kirby is all hot for the Bronco Sport. We will see. Meanwhile, it seems like the Koreans are coming out with all new CUV every month.
I'm tending to agree with auto analysts that Ford's future is body on frame trucks and vans only. That would include Expedition and Bronco. Maybe getting back into the defense business and monetizing its commercial business with digital subscriptions.
Whatever Ford is doing right now is not working if it's not truck related. Ford has been a truck company for a long time and just doesn't know it yet.Mon, 05 Oct 2020 19:52:29 +0000
---------------------------------------------------------------------------
Visit this link to stop these emails: http://zpr.io/tiSvD
