Jeep Grand WagoneerI hated the "retro" Thunderbird from the beginning. The plan was limited production of 25,000/year for 4 years. Dealer ADM's didn't help but sales never met the objective in the 3rd and 4th years. And the handling left a lot to be desired. I say this coming from the dealership known as "Birdland" that was one of the top 10 Thunderbird dealers in the country (the largest dealer between Washington, D.C. and the Canadian border) with annual combined new/used sales of 600-700 units! That's just Thunderbirds not counting the incremental business for other models because customers equated our Thunderbird marketing to mean great deals on the other models. Ground-breaking marketing included exclusive live reads by Don Imus on WNBC, then WFAN plus similar live reads by morning drive personalities on the major CT radio stations.
TBird 2002 White Color RGB.pdfSun, 06 Sep 2020 09:05:21 +0000
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