Did Ford make a mistake killing its sedans?And none of them are SEDANS. Ford is for the most part a full line major auto manufacturer and the ONLY one without even ONE sedan in its lineup including the Lincoln division after the Continental ends shortly.
Many on here think that was a bad decision including Ford dealers who have a vested interest in the company. Ford also lost another hybrid and plugin model in the Fusion. Keeping one sedan, the Fusion, would have been a wise decision.
I think everyone gets it that Ford has only so many resources and the Focus and Taurus had to go, but the Fusion/MKZ are a real headscratcher.
As a result, Ford sales are going to be affected as the Bronco is almost a year away and Bronco Sport sales won't really get going until 2021. Meanwhile Fusion sales were usually good for 10,000-15,000/month.
There still is a strong market for sedans even if it is contracting. With the right product, you can do well. The minivan segment has been waning for decades, but Honda and Chrysler do well in it. The Fusion was a good sedan and Ford just needed to keep updating it. Ford's favorite M.O. is to let a vehicle die on the vine, and then give excuses as to why its retiring the nameplate.Sat, 05 Sep 2020 15:36:42 +0000
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