Hackett to retire 1 October, Jim Farley to become CEOIn the U.S., Ford has been so successful with F-Series (especially F-150) over the past decade because they've done a great job marketing the product not as a "work truck", but as a lifestyle vehicle and status symbol. Plus, the U.S. market is distorted by regulations that keep gasoline and diesel fuel prices very inexpensive for a high income industrialized country, and that also favor North American designed and built vehicles. That makes it more difficult for new competitors to join and succeed in this market, and helps keep Ford's position with F-Series strong.
Other global markets, except maybe Canada, Mexico, and some places in the Middle East, don't have those characteristics. So the current ICE powered F-Series formula won't work around the world. The introduction of BEV F-150, which will probably meet CO2 regulations around the world easily, might make F-Series a more global product.Wed, 05 Aug 2020 17:27:42 +0000
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