Hackett to retire 1 October, Jim Farley to become CEOYes and the rejection was based on 2006 perceived need for a smaller pickup. This is where out of date customer data both on Ranger and F150 being mostly large crew cabs was completely missed for so long. They didn't see the opportunity because the perception was flawed.Thu, 06 Aug 2020 01:17:42 +0000
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