Hackett to retire 1 October, Jim Farley to become CEOI thought Mulally did a great job - I wasn't blaming him at all. And I could probably concede that the 2013 Fusion was BIC. But I'm having a hard time remembering any other vehicles developed between 2008 and 2014 that truly went all out to "own the segment" like they're doing with Bronco. Certainly not the 2011 Explorer or CMAX.
I think it all comes down to how much investment they're willing to make in both time and money. And maybe Bronco is an exception because it's one of the 3 Icons now with F150 and Mustang and it's a sub brand. I think that's also driven by the focus on higher profit margins.Wed, 05 Aug 2020 13:19:23 +0000
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