Hackett to retire 1 October, Jim Farley to become CEOLincoln is going to be fine... it's a luxury SUV brand when the market has pivoted totally towards SUV. As long as Ford keeps the product fresh (a big challenge unique to Ford it seems) Lincoln will be fine.
The Ford brand is the one that needs attention. Not so much in the US... the products that are coming should see market share gains and increase profit. It's outside the US that blue oval is a complete mess and shrinking at an alarming rate. If you look at the sales data from most markets, Ford is almost always the brand with largest sales decline in 2020 from among the "Big 10" (VW, Toyota, Hyundai, GM, Ford, Renualt-Nissan, PSA, FCA, Honda, Ford). From Europe to Asia to South America, the pattern is the same... And this is on the heel of brand new Fiesta, Focus, Kuga, and Puma launches in many of these markets. What this means is that Ford as a brand is one of the first to get crossed off the consideration list even with fresh new vehicles. This is the legacy of Hackett's "shrink your way to success" plan. It needs to be reversed or Ford will not be selling cars outside North America and Western Europe in another 10 years.Wed, 05 Aug 2020 16:45:18 +0000
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