Retained Customers When Ford Cars Are Gone.Lately I've been noticing a lot of Focus/Fusions in traffic. Nothing scientific, I just seem to see a good number. Now looking at 2019, I note in round numbers 6 mos YTD Fusion sales were a bit under 100,000 units. The apparent Hackett logic is cars are dead, the age of the suv/crossover is here. Now I'm sure that most of the regulars on BON will for sure not jump ship. But of those 200,000 annualized Fusion sales, any guess as to what the retention percentage will be?
The sad fact is, there are plenty of nice alternatives out there. And yes I understand (as we have been told) that Kia, Hyundai, Subaru etc are ALL losing their ass on car sales. So anyone think that the departure of Ford-as well as GM and FCA from the business of making cars may give these others second thoughts?Mon, 06 Jul 2020 02:19:29 +0000
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