Ford may lose 5 BILLION dollars in the 2nd QuarterThe thing that most business analysts and opinion piece writers just don't get about Ford is that to the family who is still in control this is basically great great grandpa's farm. It's a deeply emotional thing and even the next generation of Fords are becoming involved. They want to do everything they can to preserve it as the 116 year old company Henry founded. That drives Wall Street crazy. They want it sold off and new Volkswagen V150s and a handful of other successful models rolling off the assembly line with VW on the hood. I just use Volkswagen as an example because all of the opinion writers think that's who needs to buy Ford. With that said, Ford has already said they want a close partnership with VW while remaining an independent company. I think that's fine and could be beneficial long term.
Ford has had so many near death experiences and came back to live another day writing them off now is way premature. In fact, Ford historically has always done their best by far when their back is up against the wall. If we can get through this tough period I think you're going to see some really amazing products come. I cannot stress how important Bronco and Bronco Sport will be in the short term. Yes long term there are plenty of issues, but it always seems these near death experiences help turn them around. There are no guarantees in this business and Ford may not be independent forever, but they aren't going down without a fight.Tue, 05 May 2020 15:01:21 +0000
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