Ford files to trademark Excursion nameThis is the type of business case analysis that most don't understand. And to take it back to vehicle R&D you do the same thing - I have two projects each of which is profitable but only enough resources to execute on one. Which one will provide the best ROI?
Being able to build it on an existing line without adding another shift and without sacrificing so many Super Duties makes a much better business case. Hard to justify without excess capacity.Mon, 04 May 2020 16:33:01 +0000
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