Tuesday, May 5, 2020

Ford files to trademark Excursion name

Ford files to trademark Excursion nameI figured the only way Excursion comes back is if Superduty sales go thru the roof and Ford has to move Expedition/Navigator somewhere else to make room for more Superduty. That will open up enough capacity at Kentucky for Ford to consider alternative bodystyles of Superduty (which is what Excursion was/is/could be again).


But that's a complicated series of production plant changes... it could only happen if Ford decided to add a 3rd assembly line for F-150 (so Expy/Nav can move there too). Too much capital investments required to make it happen.Tue, 05 May 2020 18:08:47 +0000

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