2021 Ford Bronco & Sport Will Offer Three Grille Options: ExclusiveThere is no issue using two similar icons for the Mustang and Bronco.
The issue is using the Bronco icon as a grill center piece. That is the issue. There is zero history of it being used that way on the previous generation Broncos. To me its just ripping off the Mustang branding, which some people take current offence to in the shape of the Mach 1.
The next gen Bronco borrows from the Raptor grill, which is a contemporary and successful product and helps with the branding of keeping the Bronco a "rough and capable" off road vehicle. It helps keep the message clear to younger buyers who may have no idea of what the Bronco history is outside of OJ getting driven around in one almost 30 years ago, if that.Wed, 29 Apr 2020 11:26:23 +0000
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