Focus and fiesta may return as affordable evsThe thing is that since EVs have a negative connotations associated with them, people are expecting some "clown car" like a Fiat 500 or something when the word "small" is mentioned.
Something roughly in the size range of the C2 (Escape/Bronco Sport/Maverick) will have no issues selling to the American public if the EV versions are almost identical in price to their gas hybrid equivalents.
The other issue is pricing and people assuming what they want vs what they actually need. People don't see to have an issue spending money on a larger product due to perceived needs or wants. You can cart around 2 kids and their gear in an Escape (my sister did that for years) vs buying an Explorer (which she has currently) also, but people think or want that Explorer instead. I think that is what Farley is trying to address.
As for credits, depending on how things playout, I think expecting them from the government is just going to set Ford up for failure when it comes to price.
I also see the 30K price point for an EV being somewhat wishful thinking when it comes to consumer-most likely its going to be closer to the 40K mark if you go to a dealership-that model will have a slightly larger battery and longer range. I don't see a 250 mile range car that goes down to say to a sub 200 mile range in the wintertime being popular with buyers, unless it has some tech in it that lets you charge within 10-15 minutes back up to 80 or so percent.Tue, 06 Aug 2024 02:39:27 +0000
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