2022 Super Duty Orders & DiscussionYeah the old way was the salesperson tells every customer they are losing money on their particular sale but somehow the dealerships would make it up with volume. ;-)
The reason for large inventories is about choice and facilitating quick sales. Pre-Covid - IIRC the average person shopping for a new vehicle make their purchase within three days. If a dealer has most models and combinations on their lot then the potential customer can't say the dealer doesn't have what they want. It was all about keeping you on the lot and not going to the next dealer. If they could put you in the exactly what you were looking for (or close to it) then it increased their odds of closing a sale greatly.
Now they have two types of customers. Those willing to buy from what little inventory they have at whatever price they are charging (high margin but low volume) and those willing to do a custom order (fixed/lower margin). Now you have a situation where custom orders are high and inventory is low. People ordering are more patient and willing to shop around. Having time to shop around should make the dealers compete on pricing but that isn't the case in every area .... yet.Sat, 05 Mar 2022 09:46:49 +0000
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