'21 May SalesIs Ford lagging behind in smaller CUVs? Yes. Is Ford disappointed in Escape sales to this point? Probably. But 20k sales in one month is not terrible especially if they are higher profit than the previous Gen. It remains to be seen how many Escapes and Bronco Sports Ford can sell once constraints are lifted and they make a few styling tweaks.
As for comparing Ford's CUVs to the other mfrs - Ford has a different investment strategy.
Which competitor has F150, Super Duty, Transit, Transit Connect, Ranger, Maverick, Expedition, Explorer, F150 Lightning and E Transit? Nobody. Only GM comes close.
So maybe you should be asking Honda and Hyundai and Kia and Toyota and Nissan why they're lagging so far behind in pickup sales. It's essentially the same question and the answer is the same. Different customers, different investment strategies.
There is only so much capital and other resources that can be allocated to small CUVs with so many new vehicles in development.
That's not moving the goalposts that's explaining why one team leads the league in rushing and another leads in passing, Both can be successful.Sat, 05 Jun 2021 01:07:44 +0000
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